Yeti is a Facebook-Free business

Yeti will not use any of Facebook's products from today onwards. Why? Facebook controls some of the most used apps such as WhatsApp, Instagram, Messenger, and of course, Facebook. They have shown time over time that they don't care about their users' privacy and are willing to do anything to…

Yeti Cheese jetzt bei Dr. Pogo (Berlin)

This post is in German since it's of interest for people living in Berlin. But basically it says: Starting today, you can buy our plant-based cheese at the supermarket Dr. Pogo (see Google Maps) in Berlin. Gute Neuigkeiten für alle Berliner die mehr veganen Käse aus Pflanzen Essen wollen: Ab…

Version log

We spend a lot of time experimenting and researching about plant-based cheeses. Each time we find something that makes our cheese better, we update our production process. This means that Yeti Cheese constantly gets better. In order to be more transparent about this, we decided to publish a version log.…

No, soy is not bad for the environment

Soy is the main ingredient in our cheese. Surprisingly often, we get asked some version of this question: "Isn't soy bad for the environment?" The short answer is: No, quite the contrary. The rest of this post is devoted to the long answer. Since we started working on Yeti Cheese,…

Vegetarians are our main target market

We make plant-based cheese, so why would our main target market be vegetarians, who of course do eat cheese from animals? The reason is the same why we started Yeti in the first place: We want to make animals obsolete in food production. Therefore, we need to convince people who…

You can now buy Yeti Cheese

Well, actually, you can already buy it for 10 days, but I didn't get around to write this post earlier. Better late than never, as they say. The last week has been crazy for us, as we produced our first "big" batch of Yeti Cheese. Big in quotes because 31…

Negative externalities: What's the true price of beef and cheese?

Meat and dairy production have negative effects on the environment, on our health and on animal welfare. One way to economically quantify these negative effects is with the concept of negative externality. A negative externality is a cost that affects a third party who did not choose to incur the…

The environmental benefit of eating local is overrated

There's a common misconception that eating locally produced foods is important from an environmental point of view. Even the UN tweeted about it. This is wrong. Transport makes up only 6% of the greenhouse gas emissions from food: Source: Our World in Data.The reason for this is that most…